How We Work

LabelRow is an online marketplace curating a selection of independent, up and coming fashion brands.

We care about people. Their hustle, their creativity and their passion. That's why, at our core, we support independent designers. Embarking on a journey or European discovery, we aim to bring the best of those brands right to the forefront. Our ambition is to unite the independent design community and the consumers that appreciate their craft.

  • Find

    Seeking out the most interesting undiscovered designers from across Europe and beyond.

  • Curate

    Selecting only our favourite pieces to include in our tightly curated edit of unique, independent fashion.

  • Showcase

    Telling the hidden stories behind each collection. Because every brand deserves a platform.

  • Support

    Your pieces come directly from each brand, connecting you directly to our design community.

Our Story

LabelRow was created by Elena Sullivan with the idea to showcase emerging designers from across the globe and unite them with consumers who appreciate their craft.

Launched in 2021, our goal is to create a carefully curated space where shoppers can access a growing community of unique and ethically sourced independent brands.


LabelRow is a space where independent design and community can thrive, where diversity and discovery are sewn into the fabric of every piece.